Trusted by innovative procurement teams across industries
Masterclass
Grow your eAuction expertise
A 3-hour course providing expert training and live practice to discover eAuctions within your ecosystem.
Contact Sales
Build a cost-savings roadmap with strategic auditing
CROWN builds a savings roadmap by assessing your spend categories through a Kraljic lens to prioritize high-impact opportunities and target clear ROI.
Improve your negotiation skillset with eAuction training
Master all formats, from Dutch, English or Japanese, to turn any category into a competitive event, using strategies that delivered +$100M in savings across +20 categories.
Accelerate buyer confidence through CROWN's business game
Test strategies and eAuction mechanics in a real-life environment. This session moves participants from theory to action, ensuring they understand how to leverage eAuctions in different settings.
Learn from the supplier's perspective
Acting as suppliers during the simulation gives buyers vital insight into bid psychology and dynamics. These insights drive more effective communication and stronger supplier relationships.
How it works
Translate your tender into savings
Effortless setup for sourcing teams, powerful negotiation architecture for global procurement.
CROWN identifies the optimal eAuction format based on your negotiation context and objectives.
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Next-gen eAuction Builder
Instantly convert RFQs into eAuctions. Our engine automates rule-setting, awarding logic, and supplier onboarding.
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Scale across every categories
From commodities to CAPEX & indirects, execute high-stakes events with real-time tracking across your entire portfolio.
Testimonials
Trusted on both sides of the table
We are the independent third party that aligns buyers and suppliers around clear rules, fair competition, and credible results.
We achieved over 16% savings in our first eAuction. CROWN smoothly supports both our teams and suppliers throughout every process.
Emma Praud
Head of Procurement, Welding Alloys
eAuctions reduced our buyers’ workload by 30%, while actually improving the quality of our sourcing decisions.
Germain Grardel
Head of Indirect Procurement, Bonduelle Group
Suppliers engagement increased after the first negotiation. CROWN made the eAuction format clear, fair, and easy even for first time users.
Denise Maurise
Head of Indirect Procurement, Kiabi
CROWN handles the change, training, and communication end-to-end, onboarding buyers and suppliers effortlessly.
Dr. Marcell Vollmer
Business Angel｜ex-COO, SAP Ariba
CROWN’s eAuction fit naturally into our existing workflow, without any disruption, or heavy change management.
Damien Cadeau
Head of Procurement, Bonduelle Group
FAQ
Frequently asked questions
These are some of our most frequently asked questions.
Get started
Do eAuctions hurt supplier relationships?
Some suppliers initially hesitate because eAuctions introduce greater competition and transparency.
However, once suppliers participate, they often prefer eAuctions because:
- They get real-time market feedback on pricing. - They have equal opportunities instead of closed-door negotiations. - They can adjust bids dynamically rather than submitting a single RFP price.
What support is available for buyers and suppliers?
CROWN provides end-to-end support, including:
- Live training sessions before eAuctions. - Technical assistance for suppliers adjusting to the platform. - Real-time auction monitoring and guidance for procurement teams.
How long does it take to prepare an eAuction?
It typically takes 1-2 weeks to prepare an eAuction, depending on category complexity and supplier engagement.
Key Steps in eAuction Preparation:
- Category & Supplier Selection (1-3 days) – Identify qualified suppliers and ensure competitive participation. - Supplier Engagement & Training (3-5 days) – Educate suppliers on eAuction process. - eAuction Setup & Testing (3-5 days) – Configure auction parameters, pricing models, and test runs.
Who in my company should be involved in an eAuction project?
For a successful eAuction implementation, key stakeholders include: - Chief Procurement Officer (CPO) – Sets procurement strategy. - Category Managers – Oversee sourcing and supplier relationships. - Finance Teams – Validate cost savings. - Legal & Compliance Teams – Ensure regulatory and contractual alignment.
What’s the easiest way to test eAuctions?
The best way to experience the value of eAuctions is to run your first one. How to Get Started:
- Book a demo – A live walkthrough of CROWN’s platform. - Define a pilot project – We help you select the best category to start with. - Get full support – CROWN handles training, supplier onboarding, and execution.
What if my company has never used eAuctions before?
That’s where CROWN’s full-service support comes in! We provide:
- Strategy workshops to identify the best categories. - Training for procurement teams and suppliers to ensure smooth adoption. - Live eAuction coaching to optimize competition and results.
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