CROWN GPT is now live

Placing suppliers at the core of the negotiation

CROWN provides suppliers with the technology and guidance to master their negotiations.
Trusted by innovative
procurement teams across industries
Key Benefits

Seamless onboarding powered by AI

Turn invited vendors into market-ready participants in minutes, because a partner deserves more than an Excel cell.
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01
Automated bot-led training
Once invited to one of your tenders, suppliers are instantly guided through a tailored tour of the CROWN Platform by our AI assistant.

To ensure total readiness, they can participate to a simulation where they test strategies against bots mimicking real market behaviors across all auction types.

This hands-on practice, backed by access to human support for complex queries, ensures every participant is fully prepared before the first real bid is cast.
02
A supplier-centric approach
Beyond simple onboarding, CROWN ensures suppliers are technically prepared and strategically ready before the first bid.

By practicing in a risk-free sandbox, suppliers eliminate technical errors and sharpen their strategy. This supplier-centric approach drives 100% adoption and automates support, allowing your team to focus on results while confident, prepared vendors deliver the best market value.
03
Adoption without tool fatigue
Success in eAuctions depends on supplier confidence. CROWN removes the learning curve by providing every invited vendor with a personal AI chatbot.

Because we believe a supplier is a partner, not just a bid, our approach is intentionally supplier-centric: from the moment they join, they are never left alone. They aren't just using a tool; they are mastering a new way of negotiating in an environment designed for their success.
How it works

Translate your tender into savings

Effortless setup for sourcing teams, powerful negotiation architecture for global procurement.
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01
Strategic Scenario Design
CROWN identifies the optimal eAuction format based on your negotiation context and objectives.
CROWN PROCUREMENT eAuction builder providing a TCO approach with dynamic variables
02
Next-gen eAuction Builder
Instantly convert RFQs into eAuctions. Our engine automates rule-setting, awarding logic, and supplier onboarding.
CROWN PROCUREMENT eAuction builder building a strategic scenario for smarter sourcing
03
Scale across every categories
From commodities to CAPEX & indirects, execute high-stakes events with real-time tracking across your entire portfolio.
CROWN PROCUREMENT eAuction pipeline across every categories
users
Testimonials

Trusted on both sides of the table

We are the independent third party that aligns buyers and suppliers around clear rules, fair competition, and credible results.
We achieved over 16% savings in our first eAuction. CROWN smoothly supports both our teams and suppliers throughout every process.
Emma Praud
Head of Procurement, Welding Alloys
eAuctions reduced our buyers’ workload by 30%, while actually improving the quality of our sourcing decisions.
Germain Grardel
Head of Indirect Procurement, Bonduelle Group
Suppliers engagement increased after the first negotiation. CROWN made the eAuction format clear, fair, and easy even for first time users.
Denise Maurise
Head of Indirect Procurement, Kiabi
CROWN handles the change, training, and communication end-to-end, onboarding buyers and suppliers effortlessly.
Dr. Marcell Vollmer
Business Angel|ex-COO, SAP Ariba
CROWN’s eAuction fit naturally into our existing workflow, without any disruption, or heavy change management.
Damien Cadeau
Head of Procurement, Bonduelle Group
FAQ

Frequently asked questions

These are some of our most frequently asked questions.
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Do eAuctions hurt supplier relationships?
Some suppliers initially hesitate because eAuctions introduce greater competition and transparency.

However, once suppliers participate, they often prefer eAuctions because:

     - They get real-time market feedback on pricing.
     - They have equal opportunities instead of closed-door negotiations.
     - They can adjust bids dynamically rather than submitting a single RFP price.
What support is available for buyers and suppliers?
CROWN provides end-to-end support, including:

     - Live training sessions before eAuctions.
     - Technical assistance for suppliers adjusting to the platform.
     - Real-time auction monitoring and guidance for procurement teams.
How long does it take to prepare an eAuction?
It typically takes 1-2 weeks to prepare an eAuction, depending on category complexity and supplier engagement.

Key Steps in eAuction Preparation:

     - Category & Supplier Selection (1-3 days) – Identify qualified suppliers and ensure competitive participation.
     - Supplier Engagement & Training (3-5 days) – Educate suppliers on eAuction process.
     - eAuction Setup & Testing (3-5 days) – Configure auction parameters, pricing models, and test runs.
Who in my company should be involved in an eAuction project?
For a successful eAuction implementation, key stakeholders include:

     - Chief Procurement Officer (CPO) – Sets procurement strategy.
     - Category Managers – Oversee sourcing and supplier relationships.
     - Finance Teams – Validate cost savings.
     - Legal & Compliance Teams – Ensure regulatory and contractual alignment.
What’s the easiest way to test eAuctions?
The best way to experience the value of eAuctions is to run your first one.

How to Get Started:

     - Book a demo – A live walkthrough of CROWN’s platform.
     - Define a pilot project – We help you select the best category to start with.
     - Get full support – CROWN handles training, supplier onboarding, and execution.
What if my company has never used eAuctions before?
That’s where CROWN’s full-service support comes in! We provide:

     - Strategy workshops to identify the best categories.
     - Training for procurement teams and suppliers to ensure smooth adoption.
     - Live eAuction coaching to optimize competition and results.

Negotiation complexity, simplified.

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